Every ingredient we use, what it does, and how confident we are that it does it. The list below follows the order printed on the pack, which is heaviest first. That order tells you not only what is in the formula but how much of it. This page grows as the range grows.
How we formulate
We only include an ingredient that has a job to do. Some ingredients manage odor. Some carry the balm and let it glide. Some are there so the formula is comfortable on skin that has just been shaved. We say which is which, rather than letting one list imply that every ingredient works equally hard.
Where the scientific evidence is strong, we say so plainly. Where the research is still early, we say that too. Publishing a full ingredient list is only worth doing if the description beside each line is honest about what is known.
The same rule will apply to everything we make next. A new formula does not get a softer standard because it is new, and anything we add will be published here the same way, with the same hedging where the evidence deserves it.
Ingredients we never use
These rules apply to everything we make, not only to what is on the shelf today.
- Aluminum salts, the agents that block sweat glands in conventional antiperspirants. We help you manage odor naturally instead.
- Baking soda. It works on odor, and it is the ingredient that most commonly irritates underarms. We use magnesium hydroxide instead, which does the same job more gently.
- Parabens and phthalates.
- Synthetic fragrance, and the word "fragrance" itself, which is allowed to stand in for a blend nobody has to disclose. We use pure essential oils and print each one by name on the label.
- Synthetic dyes.
- Animal testing. We never test our products on animals, on any batch, in any market.
One ingredient we do use that some people avoid is beeswax. It sets the balm and leaves a breathable film on the skin, and we have found no plant wax that behaves the same way. This means our formulas are not vegan. We would rather state that here than let you discover it on a label.
The deodorant base, in label order
Heaviest first, as printed on the tube. Shared by all five scents; on the four scented ones the essential oil blend takes eighth place, between the wheat germ and the zinc. Each product page shows the same list with that scent's oils named.
Magnesium Hydroxide Powder
The odor ingredient. It gently raises the pH at the skin surface, making the underarm less hospitable to the bacteria that turn sweat into smell. Unlike baking soda it dissolves slowly, so the change is gradual rather than a spike — which is why people who react to baking soda often tolerate it.
Beeswax
Semi-occlusive: it is what sets the stick. It also leaves a breathable film that slows water loss from the skin without sealing it in.
Cocoa Butter
The emollient that gives the balm its body. It fills the fine texture of the skin and helps slow the moisture loss that leaves underarms feeling tight after shaving.
Coconut Oil
Around half lauric acid, a fatty acid studied for its antibacterial activity. It also softens at body temperature, which is what lets the balm go on without dragging.
Arrowroot Powder
A very fine starch that absorbs moisture, so skin feels dry rather than damp. It does not tackle odor by itself — it keeps the underarm drier, which is the condition the rest of the formula works best in.
Grapeseed Oil
Light, non-greasy and high in linoleic acid, which supports the skin barrier. It thins the butters so the stick glides rather than sitting on top of the skin.
Wheat Germ
One of the richest plant sources of vitamin E. It conditions the skin and helps keep the oils in the formula from oxidising on the shelf.
Zinc Oxide
A mild mineral chosen for how calm it is on skin — the same one used in nappy creams. It is here for comfort on freshly shaved skin, not as an odor blocker.
Vitamin E
An antioxidant. It conditions the skin and protects the oils in the balm from going rancid, which is what keeps an unscented formula smelling of nothing.
Lactobacillus
A skin-friendly culture. Early research into applying lactobacillus to the underarm is encouraging, but the evidence base is still small — we include it on that basis, not as a promise.
The essential oils
Four of the five scents carry an essential oil blend — chamomile and ylang ylang, anise and mint, eucalyptus and mint, or lemongrass and lavender. They are printed on the label by name rather than collected under the word "fragrance", and they sit eighth in the order, between the wheat germ and the zinc. They are there for scent and do nothing structural. The Pure Collection has none at all, which is the right choice for reactive skin or for anyone who already wears a perfume.
Reading the label
Ingredients are listed by weight, heaviest first, so the order is itself information. Magnesium hydroxide leads ours, which is unusual: in most natural deodorants the carrier butters and oils come first and the odor ingredient sits well down the list. Ours is the largest single component in the tube, and that is deliberate rather than incidental.
A short list is not automatically a better one, and a long one is not automatically padded. What matters is whether every line can be explained, and where in the order it falls. That is the test we hold ourselves to here.
See it on the product
Every product page carries the same list in the same order, with that scent's oils named in place, and the directions printed on the packaging.
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